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Bria Helgerson adding hand-painted gold lace detail to a custom wedding cake design
The Process

Interested in working with Flourish Cake Design but not sure what to expect? Here is a quick overview of a typical booking process. 

Bria Helgersen creating a custom cake design sketch for a wedding in Milwaukee
Say Hello! 

First, let's get to know each other! Reach out using the contact form or email me directly ( to start the conversation. I will note your details and we’ll chat a bit about what you are looking for in your cake. I will ask you to do some homework so I can get a better feel for what you would like your cake design to encapsulate. 

I recommend reaching out at least six to nine months prior to your event date, further out for busy months and holiday weekends. However, please inquire even if your date is sooner, as it is always possible I may have availability.  

Consultation & Tasting

If I am available and a good fit for your event, you can book an in-person tasting and consultation to sample cake flavors and discuss your design, or you may pick up a to-go tasting box. Prices vary per service. 


If you know you are ready to commit to Flourish, we can secure your date with a deposit & contract. The tasting and design fee is then waived for already booked clients. 

Wedding cake tasting a design consultation
Bria Helgerson drawing a custom wedding cake design for a client in Milwaukee
Design Proposal

Using the inspiration we gathered during your consultation, I will begin designing your cake. You will receive an in-depth proposal with detailed descriptions, inspiration photos, a design sketch, pricing, and contract terms. Together, we will make sure every detail is exactly what you have envisioned for your wedding day. 


When you are ready to book, a 50% deposit and signed contract will secure your date. I only take one to two projects per weekend in order to focus fully on each and every client. If you would like to place a deposit to lock in your date prior to tasting/consultation, just email and I can add you to the calendar. Our minimum cost per project is $2500, plus tax and delivery for the Chicago-land area. 

Bria Helgerson creating custom sugar flowers for a wedding cake in Indianapolis
Bria Helgerson arranging sugar flowers on a wedding cake for a client in Cape Cod

Once we have finalized your design and flavors, I will take the wheel. I will facilitate communication with your planner, florist (if necessary), venue, etc., so that you don’t have to worry about the minute details of the cake on your wedding day. I organize delivery and set up of your cake directly with your vendors, and take great care to make sure not a petal is out of place. 

Keep Celebrating

No need to save the top tier in your freezer for an entire year: all orders include a freshly baked tier for you and your spouse to enjoy on your first anniversary. You celebrate with fresh, delicious cake and I have the opportunity to see all of my clients one more time: it’s a win-win for everyone!

Slice of wedding cake with hazelnut cake, raspberry buttercream, and vanilla buttercream
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